Mental Performance Coaching
Individual services
Being an athlete comes with unique psychological demands. From managing competitive pressure and navigating setbacks to balancing personal identity and performance expectations, the mental side of sport extends far beyond game day.
AWC's individual athlete sessions provide personalized, ongoing mental performance consulting to help athletes develop psychological skills that support their performance, personal growth, and overall well-being.
Our approach is collaborative, strengths-based, and grounded in evidence-based sport and performance psychology. We recognize that each athlete brings a unique set of experiences, values, and goals to their sport.
Areas of Focus
Confidence & Self-Belief: Developing sustainable confidence that is not solely dependent on performance outcomes.
Performance Anxiety & Pressure: Building strategies for navigating competitive stress, uncertainty, and expectations.
Attention & Focus: Strengthening concentration and the ability to remain present during performance.
Emotional Regulation: Developing awareness of emotional experiences and effective responses to challenging situations.
Motivation & Goal Setting: Clarifying personal values, establishing meaningful goals, and strengthening intrinsic motivation.
Self-Talk & Mindset: Recognizing unhelpful thinking patterns and developing more flexible responses to internal experiences.
Athletic Identity & Transitions: Exploring identity beyond sport and navigating changes such as injury, role transitions, and retirement.
Mindfulness & Acceptance: Developing psychological flexibility and the ability to act in alignment with personal values, even under pressure.
What to expect
Ongoing Individual Consulting
Individual sessions provide a consistent, supportive environment for athletes to explore challenges, develop mental skills, and reflect on their progress.
Sessions are tailored to the athlete's individual goals and may incorporate psychoeducation, reflective discussion, experiential exercises, and practical strategies to apply in training, competition, and everyday life.
The consulting process is collaborative and evolves alongside the athlete's needs, experiences, and development.
Pricing
45 min | $90
Flexible session packages are available to make consistent mental performance training more accessible.
Team services
High-performing teams are built on more than talent and physical preparation. Trust, communication, shared purpose, and the ability to navigate adversity all influence how teams function and perform.
AWC's team sessions combine evidence-based mental performance education with interactive activities and meaningful discussion to help teams strengthen their psychological skills and collective identity.
We work collaboratively with coaches and athletic organizations to develop programming that addresses the unique needs, goals, and challenges of each team.
Areas of focus
Team Cohesion & Culture: Strengthening relationships, trust, shared values, and a sense of collective identity.
Communication & Conflict Resolution: Developing constructive communication strategies and navigating interpersonal challenges.
Confidence & Collective Efficacy: Building individual and shared belief in the team's ability to succeed.
Resilience & Adversity: Developing strategies for responding to setbacks, pressure, and uncertainty.
Leadership & Accountability: Empowering athletes to lead with intention, take ownership, and contribute to a positive team environment.
Mental Skills for Performance: Introducing practical strategies for attention, emotional regulation, self-talk, imagery, and pre-performance preparation.
Session formats
Team Workshops
One-time, interactive sessions focused on a specific mental performance topic or team need. Workshops incorporate education, discussion, and practical activities that athletes can apply immediately.
Ideal for preseason preparation, team development days, and addressing specific performance challenges.
Ongoing Team Programming
A series of sessions delivered throughout a season or designated training period. Ongoing programming allows teams to progressively develop mental skills, reinforce learning, and integrate psychological strategies into their everyday training and competition environments.
Ideal for teams seeking consistent mental performance development and long-term cultural growth.
Pricing
60 min | $250
Flexible session packages are available to make consistent mental performance training more accessible.